i-did calls itself slow fashion movement as they believes in a social and cyclic society, where products and commodities are not thrown away and everyone contributes to continue the cycle and where no one is excluded from the system. Big ideas that needed to stand out in a new strong identity. We experienced this project as a proper graphic design playground, and for them we created a new identity as an ever evolving structure. Made of shapes building in any direction, it is a graphic system that connects, adapts and changes. It is always moving forward, never set in stone.
i-did
