Identity by Joel Derksen
Harper is beauty brand specifically tailored to protect the skin from the ground up. Based in Los Angeles, the city's culture is strongly intertwined with the brand.
Taking the codes from the e-commerce up again paired with a contemporary overlay strucutre and style, it results in a unique and immersive e-commerce.
The structure mixes and overlaps the brand identity: botanic illustrations, distinctive typography, warm and acid colours and a unique edgy photographic style.
This organised turmoil keeps this well performing e-commerce fresh all along the customer's buying experience.
Most of the images shown are simulations made for presentations to the client to illustrate the website and identity.